Why Silos are Bad for Business?

Or, how to build your company for scale

Photo by Pavan Trikutam on Unsplash

Imagine calling your insurance agency only to find out your claim is handled by another agent. How annoying! Such a company is structured around arbitrary parameters like “Claim Owner” or something your customer is oblivious to. As a customer, you want your claim handled promptly. Looking for the right agent is not part of your desired customer journey. Is it?

  1. Acquisition
  2. Activation
  3. Retention
  4. Referral
  5. Revenue

Conclusion

  1. Modern businesses must align with their customers if they want to remain relevant.
  2. Breaking down silos cannot be achieved without a solid alternative that is customer-centric at its core.
  3. Realigning your team based on the AARRR model, while putting bridges in place, can help your company move faster, keeping pace with your customers, wherever they go.
  4. And, if you are just starting out, no realignment is in order, start right off with the right model and never look back.

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A Product Manager, Biz Dev Director and Mentor, working with early stage startups, helping them to focus and scale.

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Adi Shmorak

A Product Manager, Biz Dev Director and Mentor, working with early stage startups, helping them to focus and scale.