Product/Market Fit Mindset

How proving yourself wrong is the first thing to do

Photo by Austin Distel on Unsplash

How to get that shared mindset?

  1. Communication is key. Listen to what your colleagues have to say about PM/F, in general, and specifically. You may find different stakeholders have different views. Don’t judge or argue with them. Their view is just as valid as yours.
  2. Ask to be contended. Present your ideas as hypotheses, needed to be challenged. Look for ideas that can help disproof those hypotheses. Ask for criteria that can be used as indicators for proof.
  1. Be creative. Spoofing landing pages, ads and even products (be cautious) can yield quick results when looking to challenge your case. Mechanical Turks can also work :-) just make sure you set a limit on those.
  2. Think Negative. Any assumption you make, do your best to disprove it. Get all the help you need so you can clear those thoughts from your head and focus on what works.
  3. Trust actions, not words. A working model means clients are responding well to your proposition, they take action. Don’t confuse what they say with what they do. If I say in a survey “I will pay this and that for whatever you’re selling”, this “intent to buy” will get you nowhere. Intent to buy is when a user clicks ‘Add to cart”, puts in a credit card and clicks “Pay”, anything less is well… less, much less.
  4. Seek help. We all have issues. mostly with ourselves. You want to avoid those? get help. Not a shrink though, just someone on the outside who can give you another perspective to consider.
  5. Watch this brilliant TED talk by Ray Dalio about how to build a company where the best ideas win.

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A Product Manager, Biz Dev Director and Mentor, working with early stage startups, helping them to focus and scale.

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Adi Shmorak

A Product Manager, Biz Dev Director and Mentor, working with early stage startups, helping them to focus and scale.