Is Now the Time to Pivot?

Don't fear the Pivot

Photo by Javier Allegue Barros on Unsplash
  1. Doubt always finds a way to mess with you. Am I giving up too soon? Maybe I just need to push harder? Do I start from scratch? Where will I get the funding for it? These are all valid questions, but they cannot be answered by an internal voice.
  2. Change requires additional energy (That’s Newton). When you’re a solo-entrepreneur, it’s hard to muster up that extra energy when you're already at the top of your game. When you’re a part of a team, getting everyone on board can be mentally draining. Having investors might make that an almost impossibility.
  3. Say I pivot, where to? What do I keep? Where should I turn my attention to? Maybe this is as good as it gets, and it ain’t gonna get that good again (That’s Tarantino).

Step 1: Mindset

Step 2: Look inward

Step 3: Look outward

Step 4: Analysis (hold the paralysis)

Step 5: Validate

Last Comments

  • Validation is a process. Give it time. Rinse and repeat until you are certain (enough) with your new-found purpose.
  • If everything is changing around, your audience is most likely even more stressed-out and confused than you are. Be empathic when reaching out to them, they will reward you for this with insights and trust.
  • Be focused and creative. Spend more time on thinking (with others) than building something nobody wants.
  • Read inspiring stories on pivots other companies have done. It will energize you.

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A Product Manager, Biz Dev Director and Mentor, working with early stage startups, helping them to focus and scale.

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Adi Shmorak

A Product Manager, Biz Dev Director and Mentor, working with early stage startups, helping them to focus and scale.